Rotary Watches was established with a dedication to creating beautiful watches with timeless elegance, as well as an insistence on providing first class customer service. These are the foundations which has allowed the brand to flourish since its inception. The rapid expansion and success of the brand in Switzerland in the early 20th Century provided a unique opportunity; Rotary moved to London and incorporated British influence into the brand, which remains an iconic staple in the brand's design ethos today. Rotary watch families are named after iconic British locations such as Oxford, Cambridge and Henley. Each family draws inspiration from their namesake location: further consolidating British influence into the brand.
Today Rotary is located in London's home of watchmaking Clerkenwell, where we design all of our watches in house, in our state-of-the art design studio with the motto: British design, London style. Rotary is one of the most recognizable brands in the UK and can be found in all major towns and cities nationwide, as well as being sold across the globe. This is largely due to the preserved sentiment from the brands origins of crafting watches with quality materials and testing to ensure each timepiece can withstand the rigors of everyday life.
